The Google Ads collection.

ZXP STUDIO GOOGLE ADS PAID SEARCH & CAMPAIGNS From attention to action. zxp.ca

THE RIGHT OFFER. THE RIGHT MOMENT. A CLICK IS A BEGINNING. What happens next is the point. Google Ads gives your business a way to reach relevant people through paid campaigns. We connect the audience, message and destination to a useful business goal. That could be an enquiry, a booking or a sale. The plan starts with what a valuable customer action means for your business. PAID REACH / CLEAR INTENT / A USEFUL NEXT STEP

ZXP STUDIO DESIGN & GROWTH THE CAMPAIGN EDITION. A complete view of the work. Choose a chapter to explore. 04 Search strategy Intent, terms and targeting. 05 Campaign formats The right format for the objective. 06 Creative & destination One connected advertising experience. 07 Measurement > 08 Budget & bidding > 09 Optimization > 10 Reporting > 11 Launch & scope > 12 Plans & pricing > 13 Questions > 14 Start here >

01 / SEARCH STRATEGY MEET THE SEARCH. Put a relevant offer in front of someone actively looking. ILLUSTRATIVE SEARCH [service] in [city] Sponsored / Illustrative ad YOUR BUSINESS yourbusiness.ca/service The service you need. Clear benefits. Relevant detail. A simple invitation to take the next step. Explore services / Contact our team WE SHAPE 01 Service themes 02 Keyword matching 03 Locations & language 04 Ad messaging 05 Relevant destinations RELEVANCE INCLUDES WHAT WE LEAVE OUT. We review search terms and use negative keywords to reduce irrelevant matches. Location settings, business hours and campaign structure are chosen around your actual service area and capacity. Google guidance: keyword matching and negative keywords.

ZXP STUDIO DESIGN & GROWTH DIFFERENT WAYS IN. Campaigns are selected for your objective, audience, assets and available budget. The plan does not need every format. S Search Capture active demand. Text ads for relevant searches about your services or products. P Performance Max Work across channels. A goal-based campaign using Google’s inventory. Needs useful conversion signals and suitable assets. D Demand Gen Create consideration. Image and video-led campaigns across visual discovery surfaces, including YouTube. V Display & Video Extend the conversation. Visual or video advertising for reach, consideration and eligible audience follow-up. R Shopping Bring products forward. Retail product advertising supported by Merchant Center data and an eligible product feed. Formats, creative production and specialist setups are confirmed in your scope.

02 / MESSAGE / CREATIVE / DESTINATION MAKE THE PROMISE CLEAR. Then make the destination deliver it. A QUIETER KIND OF BOLD. ILLUSTRATIVE BRAND CONCEPT / NOT CLIENT WORK Made to be noticed. Explore the collection > ONE IDEA. A CONNECTED EXPERIENCE. The message, visual, offer and next step should feel like one conversation. MESSAGE Useful benefits, clear offers and relevant ad assets. DESTINATION A matching page, a usable mobile experience and an obvious next step. PRODUCTION Image, video and landing-page work is scoped explicitly; it is not unlimited. AI promotional video production can be added as a separately scoped creative service.

ZXP STUDIO DESIGN & GROWTH 03 / TRACKING & BUSINESS OUTCOMES COUNT WHAT COUNTS. A click is activity. A useful enquiry is a business conversation. 01 MEASURED ACTION Form submission, purchase, booking or supported phone call. 02 QUALIFIED ENQUIRY A lead that matches your service, location and requirements. 03 BUSINESS RESULT An accepted booking or sale, where reliable data is available. We define conversion actions, check tracking and reduce duplicate counting. When practical, your lead-quality feedback or CRM data helps connect campaign activity to real outcomes. Measurement depends on platform access, consent, technical setup and available business data.

04 / BUDGET PLANNING TWO BUDGETS. ONE PLAN. 01 MANAGEMENT The agency service fee pays for the agreed strategy, campaign work, optimization and reporting. 02 MEDIA SPEND Your advertising budget funds delivery on Google. It is separate from ZXP’s management fee and agreed before launch. ALLOCATE WITH PURPOSE. We plan around your services, geography, competition and goals. Bidding is aligned with conversions or conversion value where reliable measurement supports it. Budget changes follow evidence and lead quality. Google uses average daily budgets; daily spend can vary. Applicable spending limits depend on campaign settings.

ZXP STUDIO DESIGN & GROWTH 05 / OPTIMIZATION & TESTING A campaign is a practice. THE WORK AFTER LAUNCH 01 READ THE SIGNAL Review search terms, lead quality, spend and campaign diagnostics. 02 MAKE A CHOICE Refine exclusions, assets, destinations or bids around a clear hypothesis. 03 LET IT LEARN Allow meaningful evidence to accumulate. Record changes and review the result. SMALL ADJUSTMENTS. CLEAR INTENT. Continuous refinement of the agreed campaigns. No fixed performance outcome is promised.

06 / PERFORMANCE REPORTING BEYOND THE CLICK. The report should tell you what happened, what it means and what we will do next. THE EVIDENCE Spend What was invested. Conversions Which actions occurred. Cost per result What an action cost. Lead quality Which enquiries fit. Revenue / value When data is reliable. YOUR NEXT DECISION What changed? Campaign activity, measured outcomes and context for the period. What did we learn? The services, searches and messages producing useful responses. What comes next? A focused list of tests, refinements and budget decisions. We distinguish tracked actions from qualified leads, and media results from total business profitability. Attribution, conversion delays and missing data are explained rather than hidden.

ZXP STUDIO DESIGN & GROWTH READY WITH REASON. A considered launch starts before the first ad is served. BEFORE LAUNCH Access Ads, analytics, website and relevant business accounts. The offer Services, areas, claims, pricing and response capacity. Approval Budget, creative, destination and conversion goals. Readiness Billing, required verification, policy review and a working customer journey. THE AGREED WORK STRATEGY Priorities, campaign structure and a considered media plan. PREPARATION Agreed ads, destinations and conversion tracking checks. MANAGEMENT Optimization, reporting and the next campaign priorities. Your proposal defines campaigns, markets, languages, assets, access and terms. New websites, major landing-page builds, video production, feeds or CRM integrations are scoped separately where needed.

MONTHLY SERVICES / CANADIAN DOLLARS A CLEAR INVESTMENT. GOOGLE ADS MANAGEMENT $1,000 CAD / MONTH Up to 4 campaigns. Campaign strategy, agreed ad setup, ongoing optimization and reporting. Additional campaigns cost extra. Google advertising spend is separate. SEO + GOOGLE ADS $1,500 $2,000 CAD / MONTH CAD / MONTH With a new or redesigned ZXP website project. Standalone, without a new or redesigned ZXP website. Both combined options include up to 4 Google Ads campaigns. Website design and development fees, additional campaigns and advertising spend are separate. For small and medium businesses. Large companies and more complex advertising needs receive custom pricing. Final scope, taxes and ongoing terms are confirmed in your proposal.

ZXP STUDIO DESIGN & GROWTH BEFORE THE FIRST CLICK. 01 How soon can ads run? After campaign preparation, access, billing, required verification and ad review. Timing depends on readiness; early delivery is a starting point for learning. 02 Is a lead or return guaranteed? No. Results depend on competition, budget, offer, destination and follow-up. We commit to the agreed work and clear reporting. 03 Can you use our existing website? Yes, subject to a review of the destination and tracking access. Necessary website or landing-page work is agreed separately. 04 Will we run every campaign format? No. We select a purposeful mix for your goal and budget. The campaign allowance does not mean every format is required. THE REFERENCE DESK / GOOGLE ADS HELP Campaign types > Keyword matching > Performance Max > Demand Gen > Conversion measurement > Average daily budgets > Negative keyword lists > Platform guidance reviewed October 2026. Product features and eligibility can change.

LET’S MAKE THE NEXT CLICK COUNT. Tell us what you offer, where you operate and what a valuable customer looks like. FROM ATTENTION TO ACTION. EMAIL info@zxp.ca CALL +1 (647) 500-8393 VISIT zxp.ca RICHMOND HILL, ONTARIO / CANADA & USA